DatingDirect.com
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Summary:
DatingDirect.com claims to have a different approach to online dating, with the motto “Same game, new rules”. Launched in the UK in 1999, DatingDirect has more than 5 million members to date, and it stands out because of its unique money back guarantee. They also bill themselves as the UK’s number 1 dating website.
Pros:
- It is the most highly populated site in the UK, and it also has regional sites for other countries
- They have cool features like chat and compatibility tests
Cons:
- The “Find Love” money back guarantee has many strings attached: you must be in the UK and be a paid member for a full year.
Costs:
A free profile will enable you to create a profile, run a search and wink at members you fancy, but you have to get a premier pass to view full profiles, contact others, see others’ photo albums and videos, chat and make video calls. Prices go from £9.99 (about $15) a month if you buy a 6 month plan, to £22.80 (about $35) for just one month.
Creating Account: Easy
It takes all of 3 seconds to create an account right on the main page. Your online dating profile might take a tad longer because of a rather unusual drop-down menu system, but even so it took us about 10 minutes to set up a profile without the “Personal ad,” which is the only essay bit.
Photos:
Photos are quick and easy to upload, they are shown as thumbnails but can be enlarged to a 3×3” size. As usual, photos must be vetted before going online. You are allowed up to 5 “primary photos,” which anyone can see. On top of that you can create a “Personal Album” which only paying members can view.
Search:
There is a super simple search option (age, postcode, distance and photo,) as well as an advanced search with many options. Both of these are available for free, but if you want to save your search settings you have to become a full member. Paying members also have access to special searches, like people who are a good match for them or people for whom they would be a good match.
Support:
DatingDirect has a comprehensive FAQ section, but if your query is not covered you can send a message to customer support using their online form.
In their words:
DatingDirect.com first went online in 1999, and is now the UK’s largest dating website with more than 5 million members, each of whom has a detailed personal profile on the website. But we’re not resting on our laurels. We’re constantly looking for new and better ways to help you find your perfect match from among the millions of single men and women who use our service.
Our reviewer’s opinion:
The site is easy to use, with the large membership throwing lots of results for every search. It may be worth your while to take advantage of the money back offer if you are in the UK, but we still find it a bit silly.
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